Blog | We Are Fresh

Semi Permanent Sydney 2019

ON September 19, 2019 BY Benjamin Kassel IN Semi Permanent

What does the future of design look like? What role will it play in shaping our behaviour and interactions with the animate and inanimate? And what function does it play in ensuring that organisations have a positive impact on the environments and co...

Amazon Australia

ON August 22, 2019 BY Benjamin Kassel IN Amazon

Yes, the insatiable industry disrupter itself has touched down in Australia. And despite its lacklustre start, Amazon is still on track to dominate the Aussie retail market. The eCommerce giant’s vast selection, fast shipping, free deliveries an...

Amazon Marketing

ON August 22, 2019 BY Benjamin Kassel IN Amazon

What happens when you think about Amazon? Does it send a shiver of apprehension down your spine? Or does it set your desire atingle with the thought of cheap goods…delivered straight to your door? If you’re in eCommerce, the arrival of Amazon ...

Amazon Innovations

ON August 22, 2019 BY Benjamin Kassel IN Amazon

It’s no secret that Amazon is one of the most innovative companies in the world. Starting out as a niche service selling books online, Amazon has emerged as one of ‘The Big Four’ technology companies. Battling it out with the likes of Google, A...

Office Diary Entry #IV A New Hope for [ Haimat ]

ON March 1, 2019 BY Benjamin Kassel IN Inspiration, Lifestyle

Date: 29/02/2019 Coffee Status: Two Three-ish Dear (office) diary, Let’s just assume you’ve been anxiously waiting to hear to latest and greatest from the Haimat Agency. Well…let me tell you! There’s been plenty of news ...

Our Top 5 Digital News Stories for February

ON February 20, 2019 BY Benjamin Kassel IN Inspiration

That Valentine’s Day love still hangs in the air… The love of all things digital, that is. Oh stop it, you hopeless romantics. Following a relatively quiet January, the big digital machines have started their engines and look set to make 2019 one...

Launching The Student Housing Company in Australia

ON February 19, 2019 BY Benjamin Kassel IN Strategy, Work

Student accommodation sure has come a long way since we were at uni. Remember the ‘good ol’ days’ of student village apartments that were so desperate for a vacuum that a finger-swipe through the air collects a fine layer of dust… or share...

Everyone Is NOT Your Customer: Build Your Tribe

ON January 29, 2019 BY Benjamin Kassel IN SEO

“Everyone is not your customer” is one of those mighty fine pearls of wisdom from marketing guru Seth Godin. So, word to the wise: you should listen! The age of mass marketing has ended. The age of tribal marketing has begun. The foghorn of tr...

How voice search affects your SEO strategy

ON October 25, 2018 BY Benjamin Kassel IN SEO

The SERP has long ruled the SEO roost. But for how much longer? Companies have been fighting over Google’s search engine rankings for some time now. Attempting everything from keyword stuffing, to maniacally accruing backlinks to their website p...