You may not have heard the term brand storytelling. Basically it refers to what the story is behind your brand or business — what does it like, what is it’s background, what it’s view of the world is etc. etc. Thinking of your business or brand...
Australians are a digital bunch
Australians, like the rest of the world, embrace our ever-changing world of new technology and social networking. In fact, the average Aussie has three different internet-enabled gadgets—smartphones, laptops and ta...
So you’ve started your own business (or work for someone who has), and decided now’s the time to start focusing your energies on social media. Good move! While it can seem daunting at first, marketing your business through social media can be a h...