Turning around a website in less than a week.
Indigenous Australians only make up 3% of the population, but total more than one quarter of all adult prisoners. And this number increases to more than a third of incarcerated females.
Alongside PWC, we worked to shed some light on these dark numbers and create a better future for all Australians.
Digital marketing is in our DNA.
using the power of digital for good
BRIEF
To raise awareness around these shocking numbers, PWC developed a campaign with a goal to #UnlockTheFacts through educating and engaging their social following. For this, they needed a landing page that could be used as the centrepiece of all their digital activities. And with all of their other promo materials waiting in the wings, they needed it stat.
CHALLENGE
How to turn around a website in under a week.
SOLUTION
Marketing is all about playing to your strengths.
What do we have that most agencies don’t?
Teams of interns? No.
Team in Berlin? Yes.
So when the pressure started to mount, we lined up those time zones to work around the clock on the PWC website without anyone losing sleep. Including time for feedback, of course.
