Why? Because it makes good business sense. We take a hard-nosed business approach to social media – here’s five reasons why:

Five rules of business: and why social media and business go together

1: Make a profit.

Sorry if that’s a bit blunt, but while businesses do lots of amazing things – create things, employ people, provide goods and services people want, make lives easier, happier, more comfortable and so much more – they can only do the good stuff if they make a profit. No profit, no business.

All marketing is directed towards improving your bottom line and social media is an amazing tool to include in your marketing mix.

2: Know your customer

One reason why social media is great for business is that it allows you to learn lots about your customers – information you may not already know. Customer engagement through social media provides insights into age, gender, location, their other interests and needs – lots of information that not only helps you serve existing customers, but expand your customer base rapidly.

3: Understand your competitors

Just as social media allows you to consolidate and grow your relationship with your customers by publicly sharing what your company is truly about, the same thing goes for your competitors.  [Haimat] can offer careful and ongoing research into your competitors to learn all we can about what the others are doing in your market space. That info helps you continue to differentiate your company, and make the most of your unique benefits and attributes.

4: Provide the right goods and services in the right way to the right people.

Social media for business is an effective way of receiving feedback – on the up and the downside – instantly and constantly. And what better way to inform your business decisions than more information on the thing you’re trying to deliver: just what your customers want?

5: Grow, so you can keep doing it.

Social media can drive more traffic to your website, generate leads, improve brand awareness, build relationships and it’s all with the goal of building your business so you can continue to offer the awesome benefits your company exists to provide.BONUS RULE: Become a Heimat

Social media is the door that invites your customers into the space where they feel connected to your brand. It’s where they can build that deep-rooted fondness, community identity and sense of belonging we want to build for you.