While it’s your company newsletter, always keep in mind that your customers don’t really want to know about your company. They want to know how what you’re offering can benefit them. It’s about why being your customer is a pretty special person to be, so they’ll want to stay connected.
We call it the heimat effect.
It’s all about relationship
How many newsletters can a koala bear? A great question. The answer is: it doesn’t matter how many he gets, he’ll learn pretty soon which are worth reading.
Koalas like one thing: eucalyptus leaves. Most of your customers probably come to you for one thing also – your newsletter is an opportunity to broaden their horizons and build your relationship with them.
Give your koala seasonal eucalyptus recipes. A fun video on why branches beat baseball caps for sun protection.
At [Haimat] we make it quirky, we make it sincere, we make it funny or seriously smart – we make it how your customers like it. We pull out all the stops so your newsletter makes a big impact through:
• amazing and appropriate design
• relationship building content, and
• social media support
Your online newsletter is the vehicle for value-added content. It’s where you give tips and ideas for customers on how they might team your brand with something else they do or own. It has fascinating information on the types of issues that interest them, even those that have nothing to do with your product.
The purpose of the newsletter is to show your business is interested in what your customer is interested in. It contains information, facts, tips, how-tos – anything that will keep them reading and get them to the critical call to action:
For more gum leaves, click here!
Relevance and engagement
The best email newsletters always have an emotional hook – does it make you smile? LOL? Feel curious? Go ah-ha!?
We use A/B testing on subject lines, calls-to-action and topics. We’ll test, we’ll check the analytics, we’ll provide relevant content but most of all we want to be sure it’s working.
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Social Media Strategy
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ECRM Strategy
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Digital Roadmaps
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Have a project you would like to discuss?
Have a project you would like to discuss?